“You can’t just go to Google, and say ‘I want to listen to good music,’” Kaskie explains. “What the fuck does that even mean?” Essentially, that’s the goal of Pitchfork: to be a resource to today’s listeners. Obviously, the manner in which that goal manifests itself across Pitchfork’s many sub-brands has changed, and will continue to change. That said, the constant focus, according to Kaskie, is to provide great content to the publication’s growing audience. “In the end, we’re indebted to our audience. What they care about is the only thing that matters,” he says. “There’s a responsibility there that we always need to maintain.”
Peter Lillis interviews Chris Kaskie, President of Pitchfork Media, and analyzes their considerable influence and potential concessions due to their growing size. We’ll be at Pitchfork Music Fest this weekend, stay tuned here, to our Twitter, and to our staff members for on the ground coverage.